Verbatim Coding

11 Best Text Analysis Tools and Software in 2025

by

Bill Widmer

December 29, 2024

From customer reviews to survey data, there’s a lot of information to be gained from text. But, extracting meaningful insights from that data can be difficult and time-consuming. That’s where text analysis tools come in. Text analysis software makes it easier and faster for organizations to analyze textual data, enabling informed decision-making and strategic planning. In this guide, we share the 10 best text analysis tools and software for research professionals in 2025 that enable businesses to extract actionable insights.

What Is Text Analytics?

Text analytics is the process of transforming unstructured textual data into valuable insights, enabling businesses to make data-driven decisions. It involves the use of natural language processing (NLP) and machine learning algorithms to analyze and extract meaningful information from text data. 

Text analytics software is designed to help organizations extract valuable insights from large volumes of unstructured textual data, such as customer feedback, survey responses, and social media posts.


What Do Text Analytics Tools Do?

Text analytics tools have several functions depending on the tool, including:

  • Sentiment Analysis: These tools figure out the tone of written text, like customer reviews, social media posts, or survey answers. They label the text as positive, negative, or neutral, helping you understand how people feel and what they think.
  • Entity Recognition: This feature picks out specific names, like people, companies, places, or important keywords, from your text. It’s great for sorting and organizing information, especially when you’re working with a lot of data.
  • Theme Extraction: These tools spot common themes and topics in the text, making it easier to find trends, patterns, and key discussions in customer feedback or market research. This is a crucial step in verbatim analysis, which helps you categorize and understand the data.
  • Language Detection and Translation: Many tools can identify what language the text is in and even translate it for you. This makes it easier to analyze content in different languages and connect with a global audience.

Why Do You Need Text Analysis Software?

Text analysis software can help you with:

  • Enhanced Customer Insights: Gain a comprehensive understanding of customer sentiments and preferences by analyzing feedback from various sources.
  • Improved Decision-Making: Data-driven insights enable businesses to make informed decisions, tailor products and services, and address customer concerns proactively.

Operational Efficiency: Automating the analysis of large datasets saves time and resources, allowing teams to focus on strategic initiatives.

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11 Best Text Analysis Software For Your Business

Without further ado, here are the 11 best text analysis tools to help you gain insights from textual data:

1. Blix: Best Overall For Verbatim Analysis & Sentiment Analysis

Blix automates the coding of survey open-ends, online reviews, and other textual feedback, transforming them into actionable business insights powered by Generative AI. It is the most updated and powerful text analysis tool for sentiment analysis and verbatim coding.

Key Features:

  • Built for Professionals: Combines ease of use with expert-level control and precision.
  • Simple & Easy to Use: Intuitive interface designed for efficiency and simplicity.
  • Multiple Languages: Supports global studies with built-in multi-language translation.
  • Meaning-Based (Semantic) Coding: Focuses on context and meaning for accurate insights.
  • Flexible Pricing: Choose between subscription plans or pay-as-you-go models to suit your needs.

Why It Stands Out: Blix’s user-friendly interface and advanced AI capabilities make it accessible and powerful for businesses of all sizes, focusing on efficiency and actionable insights.

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2. Qualtrics TextIQ

Qualtrics TextIQ offers robust text analysis capabilities integrated within the Qualtrics platform, facilitating comprehensive survey creation and analysis.

Key Features:

  • Sophisticated Text Categorization: TextIQ categorizes open-ended responses into themes, making sense of large datasets efficiently.
  • Enterprise-Ready Features: It supports advanced configurations and integrations suitable for large-scale businesses.
  • Scalable Analysis: Handle high volumes of data with ease, ideal for enterprise environments.

Why It Stands Out: Great for enterprise businesses, this tool integrates with the Qualtrics platform to categorize open-ended survey responses efficiently. Its scalability makes it ideal for handling large datasets. However, it is expensive and has a steep learning curve.


3. Ascribe

Ascribe specializes in verbatim coding and text analysis, providing tools for manual coders to analyze open-ended responses.

Key Features:

  • Comprehensive Coding Tools: Ascribe is highly effective for manual coders who prefer hands-on control over data categorization.
  • Established Platform: Its long-standing reputation ensures stability and reliability.

Why It Stands Out: Perfect for hands-on manual coders, Ascribe is a trusted platform for detailed data categorization with a long-standing reputation. However, the interface feels outdated, and AI capabilities are minimal.


4. NVivo

NVivo is a qualitative data analysis software designed for researchers to work with rich text-based information.

Key Features:

  • Local Work Environment: No internet connection required, ensuring data security and accessibility.
  • Support for Academic Research: Offers tools tailored to students, including discounts and free trials.

Why It Stands Out: NVivo is a top choice for academic researchers needing offline tools for secure, in-depth qualitative analysis. That said, it requires significant manual input and uses older technology.


5. MAXQDA

MAXQDA is a comprehensive tool for qualitative and mixed methods research, offering features for data organization and analysis.

Key Features:

  • Visual Data Exploration: Provides intuitive visual tools to better understand and present data.
  • Multi-Format Compatibility: Supports a wide range of data types and formats, including audio and video.

Why It Stands Out: User-friendly and versatile, MAXQDA supports diverse data formats and offers intuitive visual tools for research. Keep in mind that it’s pricey and lacks strong AI capabilities, and is quite dated.


6. ATLAS.ti

ATLAS.ti provides tools for qualitative data analysis, enabling users to uncover insights from various data sources.

Key Features:

  • Ease of Use: Known for its streamlined setup and administration compared to competitors.
  • Integrated Reporting: Generate detailed reports directly within the platform.

Why It Stands Out: ATLAS.ti is easy to use, with scalable solutions and strong reporting features that work for teams of all sizes. However, it’s customization options are limited, and its features are less unique compared to competitors.

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7. MonkeyLearn

MonkeyLearn is a user-friendly platform that allows businesses to analyze text data with machine learning.

Key Features:

  • Pre-Built Models: Offers templates for sentiment analysis, keyword extraction, and more.
  • Real-Time Insights: Analyze data as it’s collected, supporting quick decision-making.

Why It Stands Out: Accessible and no-coding-required, MonkeyLearn offers pre-built models for quick, customizable text analysis. However, it’s less suited for advanced, large-scale analysis and often needs external tools for full functionality. It also uses traditional NLP rather than modern LLMs, offering dated software.


8. Kapiche

Kapiche is a feedback analytics platform that analyzes customer feedback to provide deep insights quickly.

Key Features:

  • AI-Powered Feedback Analysis: Automatically identifies key themes and trends in feedback.
  • Custom Reporting: Generate tailored reports for different stakeholders.

Why It Stands Out: Kapiche uses AI to uncover trends in customer feedback and offers tailored, actionable reports for decision-makers. It’s focused solely on feedback analytics and may require integrations for broader functionality.


9. Chattermill

Chattermill aggregates and analyzes customer feedback from various sources, providing insights for product managers and tech teams.

Key Features:

  • Multi-Source Integration: Combines feedback from surveys, reviews, and social media into a single platform.
  • Custom Dashboards: Visualize key metrics tailored to your needs.

Why It Stands Out: An intuitive tool for combining feedback from multiple sources, Chattermill is great for improving customer experiences. However, it’s limited to customer feedback analytics and lacks broader analysis capabilities.


10. Kraftful

Kraftful provides analytics for user feedback, helping product teams understand user needs and improve their products.

Key Features:

  • Focus on Product Improvement: Designed specifically for product teams, Kraftful knows how to extract feature requests, bugs and other product related features from textual feedback like online reviews and support interactions.
  • Wealth of Integrations: Kraftful integrates with a variety of tools and platforms to streamline user feedback analysis and enhance product development workflows, such as Zapier and Linear.

Why It Stands Out: Kraftful focuses on turning user feedback into actionable insights, tailored specifically for product teams. It’s a niche tool and is primarily useful for product management teams.


11. Forsta 

Forsta is a versatile text analytics platform that helps businesses turn raw data into meaningful insights.

Key Features:

  • Integrated Analytics: Combines text analysis with survey and data visualization tools for end-to-end insights.
  • Flexible Reporting: Customizable reports tailored to different audiences and business needs.
  • Multi-Source Integration: Gathers data from various channels into one comprehensive platform.

Why It Stands Out: Forsta combines text analysis with clear data visualization, helping businesses turn complex data into actionable insights. It can feel overwhelming for smaller teams, however, due to its broad feature set and complexity.

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—

Yair Regev-Hass, CEO of Hillel

Choosing the Right Text Analytics Tool for Your Business Needs 

Here are five steps to identify which text analysis software is the best for your needs:

  1. Define Your Goals and Use Cases: Clearly outline your objectives and the specific applications for text analysis within your business. This clarity will guide you in choosing a tool that aligns with your needs.
  1. Evaluate Features and Capabilities: Dive into the specific functionalities each tool offers. For example, do you need advanced sentiment analysis, multilingual support, or integration with existing tools? Understanding these requirements will help narrow down your options and ensure the tool is capable of extracting valuable insights from your data.
  2. Consider Usability and Learning Curve: Ensure the tool is user-friendly, especially if your team doesn’t have a technical background. Tools like Blix and MonkeyLearn are great for teams looking for an intuitive interface.
  3. Assess Integration and Compatibility: Check if the tool can seamlessly connect with your existing survey platforms, CRM, or other software. Integration flexibility ensures smooth workflows and prevents disruption in your operations.
  4. Review Pricing and ROI: While some tools like NVivo and MAXQDA are budget-friendly, others like Qualtrics TextIQ cater to enterprises with higher budgets. Calculate the return on investment by comparing costs to the value of insights you’ll gain.

Why Blix Can Be the Right Text Analytics Tool for Your Business

Blix stands out as a compelling choice for businesses seeking efficient, scalable, and user-friendly text analysis solutions. Here’s a recap of why it could be the perfect fit for your organization:

  • Ease of Use: Its intuitive design ensures that even non-technical users can easily navigate and extract insights without extensive training.
  • AI-Driven Efficiency: Blix leverages advanced AI to automate tedious tasks like coding and categorizing text, freeing up your team for strategic work.
  • Built for Professionals: Blix was built by analysts, for analysts — we deeply understand your analysis needs and have built our software from the ground up to fit your needs.

Choosing the right text analysis tool is about aligning your business needs with the features and capabilities of the software. While each tool has its strengths, Blix combines advanced AI, usability, and actionable insights, making it a standout choice for businesses aiming to unlock the potential of their textual data.

Take the next step in your data-driven journey. Book a demo of Blix today and see how it can transform your approach to customer feedback and text analysis.

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