Learn the 8 essential types of market research and how to use them—from customer and competitor analysis to product testing and brand research.

Learn the key differences between open-ended vs closed-ended questions in market research, when to use each type, and how combining them leads to deeper customer insights and smarter business decisions.

Learn how to craft effective open-ended questions for market research, with over 48 open-ended question examples and common mistakes to avoid.

A list of the top market research coding services, as well as a more effective alternative: AI-powered verbatim coding software.

Discover the key differences between qualitative and quantitative data, when to use each, and how combining both can drive smarter decisions.

Unlock customer insights and boost retention with voice of customer analysis. Discover six proven methods to collect and analyze customer feedback, improve user experience, and build a data-driven VoC program.

Discover the 8 best sentiment analysis tools of 2025 to track customer emotions, enhance brand reputation, and gain actionable insights.

Learn how to code open-ended questions in Excel with this step-by-step guide. Explore manual, AI-assisted, and professional verbatim coding methods.

Learn the steps, methods, tools, and best practices to analyze qualitative data and uncover actionable insights for your research or business.

Learn all about survey coding, from manual and automated techniques to best practices for analyzing survey data effectively. Master survey verbatim analysis in 2025.

Discover how customer feedback analysis can transform your business. Learn the X steps to analyze yours today.

Learn how to analyze customer reviews with AI review analysis software. Uncover actionable insights to improve your products and increase conversions.

Discover the 11 best text analysis tools and software for 2025. From sentiment analysis to theme extraction, learn cutting-edge solutions to streamline insights from customer reviews, survey data, and more.

Discover how ChatGPT text analysis can streamline your workflow. Learn its strengths, limitations, and why Blix may be the better choice for professionals.

Discover the 10 best AI market research tools to streamline data analysis, uncover trends, and drive business growth.

Learn how to analyze open-ended survey responses with our step-by-step guide to survey text analysis. Tools, techniques, examples & more.