Looking for the best open-ends coding software to speed up your work? Here’s why market researchers & insights teams choose Blix over Ascribe coder for quick and effortless verbatim analysis.
Built over 25 years ago, Ascribe was designed to support manual coders, long before AI was part of the picture. While it offers plenty of flexibility, automation is limited, and despite adding AI capabilities in recent years, high-quality coding often still requires hours of hands-on effort.
If you’re a full-time manual coder, that might be fine. But if you’re a busy researcher, you likely want faster results, and less manual work, without sacrificing quality.
Just drop in your dataset, Blix uses generative AI to instantly code all open ended responses, and you can review & refine results right away.
No need to manually build code frames, collect keywords or adjust coding manually.
Easily refine and iterate with one click. No waiting on external coders, no manual effort required.
Ascribe’s text analysis is based on rules and keyword matching. This requires extra setup time and makes it easy to miss subtle points when people phrase things in different ways.
For example, if a customer says “the package is cute,” they’re talking about the design without ever using the word “design.” A keyword-led system would need every possible phrasing, variation, and even misspellings to catch that idea.
Blix delivers high-quality, reliable coding that matches the precision of an expert human coder.
Blix understands meaning, not just keywords - handling spelling mistakes, variations, slang, emojis, and sentiment to capture the true intent behind each response.
Analyze responses in virtually any language, even when multiple languages appear in the same survey, straight out of the box.
Ascribe’s setup gets the job done, but it often demands a trained coder who knows the platform inside and out. The screens can feel dated and cluttered, with coding lists that quickly become hard to manage.
A simple, modern software that’s quick and easy to use
Clear, intuitive workflows designed with professional researchers in mind
A platform your team can learn in minutes, not days
Blix transformed our open-ended survey analysis.
Excellent coding quality, instant setup, and one-click insights that save hours. The interface is intuitive, slides and summaries are built in, and support is fast and genuinely helpful.
Here’s a comparison of Ascribe Coder and Blix across all the relevant features for verbatim coding.
Feature
Ascribe
Blix
With Blix, research teams save hundreds of hours that would otherwise be spent on manual coding. Projects that once took days can now be completed in minutes without the need to recruit additional coders or analysts.
The result is richer insights and faster turnarounds. By removing the repetitive work, Blix lets your team focus on what matters most: understanding customers and delivering meaningful insights backed by accurate, high-quality, and complete coded data.
Save hours of manual work with AI powered open ends coding, with human-level quality and zero manual work.
Turn qualitative feedback into data and insights in minutes, with a few clicks.
Blix is trusted by top brands and market research firms worldwide:
