Qualtrics Text iQ vs. Blix

Why Teams Choose Blix Over Qualtrics Text iQ for Coding Open-Ended Survey Responses

Blix helps research teams get to insights faster, without the manual work required in traditional tools like TextIQ.

It delivers high-quality, human-like coding of open-ended responses, in minutes.

Comparison graphic showing Qualtrics XM logo on the left and Blix logo on the right with 'vs' in the center on a purple background.

No Manual Work. Just Insights.

Blix helps researchers spend less time setting up and more time uncovering insights.

Unlike Text iQ, which often requires building a code frame and manual rules, Blix does the heavy lifting for you, automatically analyzing open-ended responses with speed and accuracy.

With Blix, you get

Coded data in minutes

Just upload your dataset, Blix uses generative AI to instantly code all open-ended responses, so you can review and refine insights right away.

No setup required

Skip the manual work. Blix doesn’t need code frames, keyword lists, or custom rules to get started.

Consistent insights at scale

Blix handles thousands of responses in seconds, delivering accurate, human-like coding across even the largest studies.

Meaning-Based Analysis That Goes Beyond Keywords

Text iQ relies on keyword matching and topic lists, which can often miss the bigger picture.

Blix uses meaning-based AI to code responses by intent, not keywords. It understands slang, casual phrasing, even mixed languages, giving researchers Human-level coding, without the manual work.

With Blix, you get

Human level accuracy

Blix delivers high-quality, reliable coding that matches the precision of an expert human coder.

Context aware coding

Blix understands meaning, not just keywords - handling spelling mistakes, variations, slang, emojis, and sentiment to capture the true intent behind each response.

Supports all languages

Analyze responses in virtually any language, even when multiple languages appear in the same survey, straight out of the box.

Intuitive UX = Faster Insights

Qualtrics Text iQ is complicated to learn, which slows down onboarding and makes the early stages of analysis harder than they need to be. When a platform takes time to grasp, market research teams move slower, get frustrated, and spend more hours figuring out the tool than understanding the data. Take a look at this review:

With Blix, you get immediate ease of use:

  • Zero setup: Anyone on the team can jump in and start coding open-ended responses right away.
  • Faster momentum: Researchers skip lengthy training and move straight into interpretation and reporting.
  • Less friction overall: No complex steps, no stalls, and no extra preparation before insights begin.
Blix transformed our open-ended survey analysis.
Excellent coding quality, instant setup, and one-click insights that save hours. The interface is intuitive, slides and summaries are built in, and support is fast and genuinely helpful.
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Comparison

Side-by-Side Feature Comparison Table

Here’s a comparison of Qualtrics Text iQ and Blix across all the relevant features for verbatim coding.

Feature

Qualtrics Text iQ

Blix

Handles Large Datasets
Analyzes response files with thousands of responses.
Green Check mark
Green Check mark
Secure, Enterprise Environmen
Offers a secure environment designed to safeguard confidential research data from start to finish.
Green Check mark
Green Check mark
Speed
Analyzes thousands of open-ends in a fraction of the usual time, delivering organized themes within minutes.
Green Check mark
Ease of Use for New Team Members
Gives teams a clear, easy-to-navigate workspace that makes uploading, reviewing, and sharing results straightforward.
Green Check mark
Meaning-Based Coding
Codes responses by understanding context and intent, not keyword matching.
Green Check mark
Fewer Manual Steps
Uses AI to keep manual tasks to a minimum, so you’re not spending time on rule setup or repetitive coding work.
Green Check mark
Works in ANY Language
Supports international projects by accurately interpreting responses across any language.
Green Check mark
Trusted by top brands & market research firms:
Still coding open ends manually?
Save hours with Blix

Tired of manual coding? Talk to us

Save hours of manual work with AI powered open ends coding, with human-level quality and zero manual work.

Turn qualitative feedback into data and insights in minutes, with a few clicks.

Blix is trusted by top brands and market research firms worldwide:

Book a demo

You can reach us anytime via info@blix.ai

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