Qualtrics Text iQ vs. Blix

Why Teams Choose Blix Over Qualtrics Text iQ for Coding Open-Ended Survey Responses

Blix helps research teams get to insights faster, without the manual work required in traditional tools like TextIQ.

It delivers high-quality, human-like coding of open-ended responses, in minutes.

No Manual Work. Just Insights.

Blix helps researchers spend less time setting up and more time uncovering insights.

Unlike Text iQ, which often requires building a code frame and manual rules, Blix does the heavy lifting for you, automatically analyzing open-ended responses with speed and accuracy.

What this looks like in practice

Coded data in minutes

Just upload your dataset, Blix uses generative AI to instantly code all open-ended responses, so you can review and refine insights right away.

No setup required

Skip the manual work. Blix doesn’t need code frames, keyword lists, or custom rules to get started.

Consistent insights at scale

Blix handles thousands of responses in seconds, delivering accurate, human-like coding across even the largest studies.

Meaning-Based Analysis That Goes Beyond Keywords

Text iQ relies on keyword matching and topic lists, which can often miss the bigger picture.

Blix uses meaning-based AI to code responses by intent, not keywords. It understands slang, casual phrasing, even mixed languages, giving researchers Human-level coding, without the manual work.

With Blix, you get:

Human level accuracy

Blix delivers high-quality, reliable coding that matches the precision of an expert human coder.

Context aware coding

Blix understands meaning, not just keywords - handling spelling mistakes, variations, slang, emojis, and sentiment to capture the true intent behind each response.

Supports all languages

Analyze responses in virtually any language, even when multiple languages appear in the same survey, straight out of the box.

Comparison

Side-by-Side Feature Comparison Table

Here’s a comparison of Qualtrics Text iQ and Blix across all the relevant features for verbatim coding.

Feature

Qualtrics Text iQ

Blix

Handles Large Datasets
Analyzes response files with thousands of responses.
Secure, Enterprise Environmen
Offers a secure environment designed to safeguard confidential research data from start to finish.
Speed
Analyzes thousands of open-ends in a fraction of the usual time, delivering organized themes within minutes.
Ease of Use for New Team Members
Gives teams a clear, easy-to-navigate workspace that makes uploading, reviewing, and sharing results straightforward.
Meaning-Based Coding
Codes responses by understanding context and intent, not keyword matching.
Fewer Manual Steps
Uses AI to keep manual tasks to a minimum, so you’re not spending time on rule setup or repetitive coding work.
Works in ANY Language
Supports international projects by accurately interpreting responses across any language.
Unlock insights faster, leave the grunt work to us!
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