Looking for the best open-ends coding software to speed up your work? Here’s why
market researchers, insights teams, and analysts choose Blix over Ascribe coder for quick and effortless verbatim coding and text analysis.
Qualtrics Text iQ is strong when it comes to processing large datasets, and many teams rely on it because it’s already built into the Qualtrics environment. The challenge is that with Text iQ researchers often have to manually create and refine a detailed code frame before running any analysis, a step that takes time, drains focus, and slows momentum before insights even start.
Blix steps in as an AI-powered software that analyzes thousands of open-ended responses instantly, including mixed-language and long-form inputs. Because it doesn’t need topic lists, templates, or rule-building, researchers gain insights faster and avoid hours spent manually coding.
What this looks like in practice:
Text iQ includes an automatic topic function, but it still depends on keyword logic and user-built topic lists. This can cause misses when people say the same thing in different ways.
For example, “delivery took forever,” “my order was late again,” and “waited an hour for my food” all describe the same issue, yet keyword matching can split them into separate themes. When that happens, researchers lose a full picture of what respondents actually mean.
On the flip side, Blix approaches the same task through meaning-based AI that picks up themes with a single click. It reads responses the way a researcher does — through semantics — so it recognizes intent even when answers contain mixed-language comments, emojis, slang, or casual phrasing.
Blix’s verbatim coding software:
Qualtrics Text iQ is complicated to learn, which slows down onboarding and makes the early stages of analysis harder than they need to be. When a platform takes time to grasp, market research teams move slower, get frustrated, and spend more hours figuring out the tool than understanding the data. Take a look at this review:
With Blix, you get immediate ease of use:
Here’s a comparison of Qualtrics Text iQ and Blix across all the relevant features for verbatim coding.
Feature
Qualtrics Text iQ
Blix
Research teams using Blix cut down countless hours they’d normally spend manually coding responses. Work that used to stretch across days is now finished in minutes with no lengthy onboarding.
This means quicker findings, less stress, stronger clarity, and more time spent interpreting what customers are really saying.
See it in action for yourself. Try Blix at no cost and experience how fast, accurate analysis can change the way you handle open-ended feedback.
