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Thematic analysis made easy, so you can skip the manual work and get to insights faster. Turn open-ended feedback into a clear, usable codeframe in seconds.
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Manual thematic analysis takes hours of reading, coding, and regrouping responses.
It’s tedious work that drains your energy and makes it harder to focus on the deeper analysis and strategic insights your team depends on.
With one click, Blix thematic analysis software finds the patterns in your data, builds a structured codebook, and organizes your open-ended feedback into meaningful themes.
It takes over the hardest part of reading and interpreting thousands of responses and delivers insights instantly.
Blix automatically detects key themes across your open-ended feedback, even when respondents phrase ideas differently. It groups related concepts using meaning, not keywords, so you get an instant view of the main topics driving your data.
Create a structured, high-quality codebook in seconds. Blix’s AI identifies relationships between ideas and builds a codebook that mirrors how human researchers think.
You stay in control to keep your analysis on point with your research goals. Add, remove, merge, or split codes anytime. Edit code names or descriptions directly in the interface to provide context and fine tune the AI’s coding process.
Analyze feedback from almost any language, and generate your final codebook in the language of your choice. Want to code open-ended responses in Chinese, Spanish, or French all with one unified codebook in English (or any other language)? Blix can do that.
Easily upload codebooks from Blix, Excel, or any other platform to code recurring tracker waves in seconds.
Drop in your data directly from Excel, CSV, or SPSS, then select the language you want your codebook written in.
Click “Analyze” to let our AI code your open-ends and group responses into clear themes — or upload your own existing codebook. Then refine as needed: rename themes, merge similar ideas, or adjust descriptions to guide Blix’s coding and fine-tune your results.
Send your fully coded data to Excel or PowerPoint with one click — complete with themes, summaries, and ready-to-use visuals.
Blix thematic analysis software is made for market researchers, consumer insights teams, and CX analysts who need fast, accurate thematic coding.It’s ideal for trackers, longitudinal research, and multilingual feedback projects.
Matt Hussey
Founder of Generosity X
Read the case studyThematic analysis is a qualitative research method used to identify, analyze, and interpret patterns of meaning within qualitative data. It involves familiarizing yourself with the data, creating initial codes, grouping codes into themes and codeframes, and finally defining and writing up those themes to tell the story of the data. This method helps researchers uncover shared experiences and behaviors from qualitative data like interviews, focus groups or open ended survey responses.
Thematic analysis helps you find patterns in open-ended feedback. For example, themes for an application might include customer service, product quality, pricing, or ease of use. These themes show what people talk about most and how they feel about it.
There are several tools online that can help, but many only look for keywords and not real meaning. Those systems might group “cheap” and “inexpensive” separately, even though they mean similar things.
Blix is the best choice for thematic analysis software. It uses semantic analysis to understand context, so your themes reflect ideas the way a human researcher would see them.
Human analysis has its limitations, such as personal biases and oversight. In contrast, thematic analysis software offers accuracy and consistency. Whether you're a researcher, customer experience analyst, or head of insights, you can use an AI tool to manage the thematic analysis process in minutes.
Yes, you can use ChatGPT to help brainstorm, summarize, or explore survey responses. But if you're a professional researcher or working with large volumes of open-ended data, you'll get better results using a dedicated tool.
Blix is purpose-built for qualitative data analysis. Unlike generic AI tools, Blix uses a proprietary algorithm designed specifically for thematic coding. It automatically generates high-quality, reliable codebooks and themes, optimized for coverage, clarity, and relevance, so you don’t have to spend hours on manual coding or constant iterations. With Blix, you get consistent, decision-ready insights faster and without compromising on quality.
Yes. You can add, remove, merge, or rename themes anytime. The AI gives you a strong starting point, and you stay fully in control.
You can save and reuse your codebooks from one study to the next. This keeps your themes consistent, even across changes in the market or research methods.
Yes. When a response fits more than one theme, Blix assigns multiple codes so nothing meaningful gets missed.
You're right; most traditional AI coding tools rely on simple keyword matching.
We use large language models that understand context and nuance, coding based on meaning rather than just words. The result is human-level accuracy at a speed that’s up to 100x faster.
