What is brand tracking? Definition & Tips for Designing Your Study
Learn everything you need to know about brand tracking and how to design a tracking survey that delivers actionable insights, with tips and mistakes to avoid.
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Mike Potter is a market research professional and content writer with over 15 years of industry experience. Having worked in both agency and client-side roles, he has managed major research projects across the commercial and public sectors, including national statistical surveys for the UK government. Mike draws on his hands-on experience in survey design, research methodology, and data analysis to make complex research topics clear and accessible to market research and consumer insights professionals.