Blix Product Updates: May 2026
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Code open-ended responses in any language, quickly and easily.
No translation required.

Market researchers know the value of hearing from global audiences, but turning multilingual responses into usable data traditionally means finding, briefing, and paying specialists for every language in your study.
Coordinating across languages, time zones, and vendors delays deliverables and adds cost before the real work has even started.
Blix codes open-ended responses in any language using a single unified codebook, with no translators, no specialists, and no extra steps.
Build a codebook in your preferred language, and Blix will use it to code across any language, or mix of languages, in your data.
Blix codes open-ended responses in any language automatically, no translation or manual work needed. Apply a single English codeframe to Chinese, French, Spanish, and more, all within the same survey.
Build your codebook in your preferred language, regardless of the language of your data. Use it to code across any other language or combination of languages in your dataset.
Blix codes each open-ended response directly in its original language, preserving the meaning, nuance, and context of every comment, so nothing is lost in translation.
Blix summarizes your data in your preferred language, giving you clean, readable insights without any manual processing.
Blix codes responses directly in their original language, but when you need to review the data, translation is built in. Translate raw comments into your preferred language so your team and can review, refine, and manage the analysis with ease, and so your end client can understand comments from respondents around the world.
No need to wait for translators or external vendors. Work with global feedback instantly, in any language.
Import open-ended responses in any language (or multiple languages in the same dataset) directly from Excel.
Blix builds a complete codebook with no translation required and runs in language coding across every language in your dataset.
With one click, download your fully coded data, summaries and translations as an Excel file or PowerPoint deck.
Blix gives market researchers, insights professionals, and CX analysts the power to run studies across any market without the language barriers, translation costs, or specialist dependencies that slow global research down.
Get insights back in any language with a single click and deliver results faster than ever before.
ChatGPT is a general-purpose tool and wasn't built for the scale, structure, or precision that research teams need. Blix is purpose-built for research. Unlike ChatGPT, it codes multilingual responses with human-level accuracy, handles slang, sarcasm, and regional expressions, and keeps your data secure and GDPR-compliant.
You can code all languages together in one go, even a survey with 40 different languages mixed in a single dataset. No need to separate or process them individually.
Blix always codes in language to ensure meaning, nuance, and context is never lost in translation.
Most tools rely on keyword matching, which means building and optimizing a separate codebook for every language in your survey. Add another language, and you need another codebook. Blix uses large language models to understand meaning and context across any language, so one codebook works everywhere, delivering human-level quality in a fraction of the time.
Yes and no. Blix's translation is an add-on feature designed to code your responses directly in their original language, helping researchers review global data and share findings. It is not intended to replace professional translation services for sensitive or specialized work (like medical translations).
Not at all. Blix is designed to be simple from the moment you log in. Upload your file, hit Analyze, and your results are ready in minutes. There’s no IT support needed and no steep learning curve.
Save hours of manual work with AI powered open ends coding, with human-level quality and zero manual work.
Turn qualitative feedback into data and insights in minutes, with a few clicks.
Blix is trusted by top brands and market research firms worldwide: