A few months into 2026, we’re seeing more and more teams rely on AI to scale their research workflows. Here's what we’ve been cooking recently to help you move faster!
Agentic Codebook Generation
We’ve improved how codebooks are created behind the scenes in Blix using a new “agentic” approach, designed to deliver better results without adding any complexity on your side.
The experience is just as simple as before (still one click), but under the hood, the system is doing a lot more to build a stronger, more complete codebook from the start.
In our tests on real survey data, the upgraded flow reduced the “Other” category by 24% on average, and up to 50% in some cases.
What this means for you:
- Better coverage of your data
- Fewer responses falling into “Other”
- Less manual cleanup and codebook adjustments
- Faster time to coded data and insights
Same simple workflow, just better results.
Open-End Coding via API (Beta)
All of Blix coding capabilities are now available via API!
You can now:
- Integrate Blix directly into survey platforms or panels
- Build automated trackers, including open ends coding
- Stream coded data into (live) dashboards
- Connect Blix with your own agents and automations
If you’re working with ongoing trackers or real-time data, this opens up a lot of new ways to automate and scale your text analysis and speed up delivery.
Interested in early access? Talk to us.
New Help Center
We’ve launched a brand new help center with Blix video tutorials & FAQs.
It’s a great way to learn how to get more out of Blix, onboard new team members, or just find quick answers without waiting on us. More content coming soon.
What’s Next
We want Blix to eventually be the AI OS for market researchers and we're thinking a lot about where Blix goes from here - and how we can help you move even faster.
If we could build anything for you market research related, what would it be?Cross-tabs automation? Automated quant analysis? Interview analysis? Fraud detection? Something else?
Would love to hear what would make the biggest difference for you.
And as always - Feedback, ideas, complaints - all welcome. We read every reply.
Stay curious,
The Blix Team 💜
About Blix
Blix is an AI-powered platform that helps market research and insights teams analyze open-ended survey responses, customer reviews, and other textual feedback at scale.Researchers use Blix to automate verbatim coding, perform sentiment analysis, and extract meaningful insights from qualitative data, all within minutes.
Built for speed, accuracy, and ease of use, Blix makes it simple to integrate open-ended feedback into quantitative analysis, no manual coding or data wrangling required.
The four main types are:
- Descriptive (what happened)
- Diagnostic (why it happened)
- Predictive (what may happen next)
- Prescriptive (what actions to take).
Most survey analysis focuses on descriptive analysis, with diagnostic analysis used to explain key drivers.
Common survey methods include:
- Online surveys
- Phone surveys
- Paper surveys
- In-person interviews
Online surveys are the most popular types used today due to speed, reach, and ease of analysis.
Manual verbatim coding becomes inefficient and inconsistent as response volume grows. Software-based analysis platforms, such as Blix, support scalable qualitative analysis by automatically organizing, categorizing, and summarizing text responses across large datasets.
