Market research

Explore best practices, strategies, and tools in market research. Learn how to design better surveys, choose the right methodology, and turn feedback into insights. Whether you're doing qual, quant, or both, this blog is for you.

Unlock hidden insights from surveys, NPS, and reviews. Learn how text analytics for market research turns raw feedback into smart data-backed decisions.

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Market research

The 8 Types of Market Research (& How to Use Them)

Learn the 8 essential types of market research and how to use them—from customer and competitor analysis to product testing and brand research.

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Market research

Open-Ended Vs. Closed-Ended Questions in Market Research

Learn the key differences between open-ended vs closed-ended questions in market research, when to use each type, and how combining them leads to deeper customer insights and smarter business decisions.

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Market research

How to Write Good Open-Ended Questions (With Examples)

Learn how to craft effective open-ended questions for market research, with over 48 open-ended question examples and common mistakes to avoid.

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Market research

Qualitative vs Quantitative Data: Key Differences & When To Use Each

Discover the key differences between qualitative and quantitative data, when to use each, and how combining both can drive smarter decisions.

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Market research

Step-By-Step Guide to Qualitative Data Analysis

Learn the steps, methods, tools, and best practices to analyze qualitative data and uncover actionable insights for your research or business.

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